Do you find it difficult to say “no” without feeling guilty? Do you lose your temper because you think no one is listening to you? Do you allow other people to take credit for your work or ideas? Assertive communication is about having an open and honest exchange, where everyone’s wishes and needs are respected. Whether you are communicating an important idea to a client or dealing with conflict in your team, assertive communication builds credibility, engages other people to take action and allows you to accomplish your goals.

This course is designed to provide a clear understanding of what is meant by assertiveness – expressing your thoughts and requests in a direct, honest and appropriate manner. You will be provided with step-by-step techniques for achieving an assertive communication style for handling challenging, real-life business situations. By the end of the course, you will have gained the skills required to refine and effectively communicate your ideas, make decisions and achieve collaborative outcomes.


  • What is assertive behaviour?
  • The differences in behaviour styles – passive, aggressive and assertive
  • Overcoming assertiveness barriers
  • How assertive are you?
  • The assertive process
  • Transactional Analysis and communication
  • Communicating with confidence
  • How to get your needs met using assertion techniques
      • 'Broken Record' Technique
      • 'Saying No' Technique
      • 'Fogging', 'Negative Enquiry' and 'Negative Assertion' Techniques
  • Making requests without controlling others
  • Maintaining personal boundaries
  • Expressing anger appropriately
  • Improving your ability to make decisions
  • Giving and receiving constructive feedback

All Potencium courses are customised to meet the specific objectives and requirements of the client. Click Here to learn more about how Potencium can implement a customised programme in your organisation.