When working globally, clear communication is a necessity. International/Off-Shore English has become the standard language of global business. However, speaking and writing International English is not a natural skill. In fact, it is often native English and Americans that have the most difficulty modifying the way they communicate. As more and more companies move to offering their products and services in other countries, it has become a necessity to speak and write in a way that is more explicit and eliminates ambiguities. Too often, business professionals fail to communicate effectively because they do not know how to adapt their language and presentation.

In this course, participants will learn how to increase the clarity and consistency of their communication with non-native English speakers. Instruction includes specific best practice guidelines for speaking and writing for a global audience, examples of common misinterpretations, and interactive exercises for participants to practise their newly acquired skills. Participants will leave the course with a 17-point clarity checklist and specific strategies to avoid miscommunication.


  • What is International English and why is it needed?
  • The MIS-Factor Principle
  • Being logical, literal and precise with your words
  • Eliminating non-essential information
  • Using active rather than passive verbs
  • Avoiding colloquial expressions, abbreviations, etc.
  • Using modifiers clearly and carefully
  • Making pronouns clear and easy to translate
  • Avoiding double-negatives
  • Using syntactic clues for better clarity
  • The rules of punctuation and capitalisation
  • How good is your written English?
  • Simplifying your writing style
  • What are your emails really saying?
  • Tips for pacing, pausing and projecting

All Potencium courses are customised to meet the specific objectives and requirements of the client. Click Here to learn more about how Potencium can implement a customised programme in your organisation.