Doing business in another country offers its own unique set of challenges that must be overcome if an international venture is to be successful. One of the greatest difficulties in global business interactions is relating and communicating clearly with counterparts from other countries. Ignoring or mismanaging cultural differences causes ineffectiveness and frustration, often leading to business failure, whereas cultural awareness and understanding can lead to competitive advantage.

This course can be delivered in a variety of languages and is customised to focus on a particular country or area, for example, "Doing Business with China", "Doing Business with the Middle East", etc. Discussion will centre on the analysis of cultural values and behaviours in the specific country of your choice as well as practical strategies for working more effectively with your global counterparts. By the end of the course, participants will have a better comprehension of the challenges of doing business with another culture and be equipped with the knowledge, tools and techniques necessary to negotiate, make decisions and socialise with international colleagues.


The following topics will be discussed in relation to Country "X" (the specific country of your choice).

  • Historical, political and economic overview
  • A cultural overview: values, language, beliefs, religion and customs
  • The corporate culture and organisational structure
  • Key drivers that motivate business counterparts
  • Communication styles: verbal vs. non-verbal, directness of language, content vs. context
  • Negotiation and decision-making styles
  • Business socialising
  • Common etiquette practices
  • Stereotypes/misrepresentations and their implication on building relationships
  • Best practices for working remotely with your international counterparts
  • Avoiding common cultural misunderstandings
  • Preparing for your trip
  • Dealing with reverse culture shock
  • Retaining employees both during and after a global assignment
  • Do’s and Don’ts when living and working in Country “X”
  • Creating a personal action plan for your global assignment

All Potencium courses are customised to meet the specific objectives and requirements of the client. Click Here to learn more about how Potencium can implement a customised programme in your organisation.