Have you ever felt like you weren’t achieving your full potential?

Potencium emerged when its founder, Johanna Hollowich, decided to focus on the whole aspect of personal communication in the workplace. This crucial aspect of business is often overlooked and underestimated by many corporate companies.

And with that – Potencium was born in 2001, creating a bold new word for a bold new company.  Potencium cannot be found in any dictionary.  It was created to describe the development of the potential to change behaviors, gain knowledge, and develop skills and techniques.

2019 UCLA Extension
Custom Programs and Corporate Education Distinguished Instructors Award Recipient

Meet Johanna Hollowich

Executive Training & Coaching Consultant

Johanna Hollowich, the Founder and CEO of Potencium specializes in global communication, leadership and professional development. A native of England, Johanna now splits her time between Los Angeles and London.

Johanna has over 30 years of training and consulting experience. She has a master’s degree in Adult Learning and Education from the City University (London), with a focus on training intervention techniques, group dynamics, coaching and management development.

Prior to forming Potencium, Johanna was a senior consultant for Canning International UK (a cross-cultural consultancy) and Rostrum Pharmaceutical Training, a division of MDS Pharma Services UK (a major international clinical research organization).

Johanna draws from a broad range of disciplines, including: organizational development, cross-cultural communication and positive psychology. Much of her work involves synthesizing research and translating the principles into practical strategies for optimizing individual and organizational performance.

The Respected Talent

“My passion for learning goes far beyond researching topics and designing online and face-to-face training.  It’s an opportunity to find different ways to capture an audience from beginning to end.  I’d like to say, my training courses are like films – I’m the writer, director and lead actress all wrapped into one.”